Minions - Despicable Me Prequel

I absolutely love these little yellow fellas!  I think they are so adorable! You can imagine how excited I am that the minions are going to have a movie that is all about them now, called Minions.  It is the prequel to the two Despicable Me movies.

All of the Despicable Me movies have had great advertising.  In fact, I was walking through Shopko yesterday and noticed toys that had minions on them. I even saw a pair of pajamas with minions.  

Another exciting advertising breakthrough for this new movie that was released yesterday (July 10th) is its partnership with Amazon.com.  Amazon is delivering boxes to customers that have minions on them.  This is the first deal Amazon has ever made to sell advertising space on its boxes.

Tic Tac has also helped advertise the new movie by releasing limited edition minion Tic Tacs.  The Tic Tacs are banana flavored and have faces of minions printed on them.  They are simply irresistible and yes, I did buy some even though I don't like Tic Tacs.  The minion ones taste pretty good!

These are just a few advertising techniques that have been used to promote the new Minions movie.  Most of these advertisements are informative advertising and are trying to create and build awareness about the Minions movie.  The ultimate purpose is to encourage people to go see the new movie, but at the same time the products, like Tic Tac, are gaining new business from fans of the minions.  

This advertisement also incorporated the use of social media because people who received a minion box from Amazon were posting their pictures on Instagram and Facebook.

The advertising for the Minions movie has utilized integrated marketing communications to advertise to customers about the product, market the product online and through social media, and promote the movie through other brands and products.

I'm looking forward to watching the movie!