Ann Taylor Loft

Ann Taylor Loft is one of my all-time favorite clothing stores.  They are on the higher-priced end of clothing stores because it is a designer store.  However, I find that you get what you pay for.  The clothes last a lot longer, are well-made, and are very comfortable.  I would classify Loft as a specialty store, which means it concentrates on a limited number of complementary merchandise categories.  Loft's categories would include: women's clothing, jewelry, sunglasses, swimsuits, shoes, and maternity.  It has a deep assortment of choices in each category, but is narrow with its choices of categories.  Ann Taylor Loft stores also have great sales associates that are always available to provide customers with assistance.  They are great at finding sizes, suggesting items, and giving their personal opinions.

Shopping at Ann Taylor Loft can also be used to demonstrate the benefits of stores for consumers in the world of marketing.  When I shop at Loft I browse the store first to see what items I like.  I can touch and feel the fabric while seeing what it looks like in person, which is very important.  After I pick out some items, I can try them on in the dressing room.  I interact with the sales associates and they find me different sizes or suggest other similar items.  They provide personal service while being entertaining and social - actions that couldn't take place while shopping online.  When I go to the counter to pay for my items, I feel assured that if there's a problem with any of the items I can return them.  This reduces my feeling of risk.  I can pay for my items with cash, which isn't possible with online shopping.  After I pay and leave the store, I feel immediate gratification that I made a good purchase.

Ann Taylor Loft is a wonderful place to shop and I highly recommend it!